![](https://freight.cargo.site/t/original/i/cd979942ae4a2708aac3bf650968c79c3c6374d14e93a61493af61e04d455cfc/AMGN_SeeLife_concept_6g.jpg)
![](https://freight.cargo.site/t/original/i/48d1047e7587a5760dfa3b4a846c42192da99e912e56276d555316d5b6b5dbbc/AMGN_SeeLife_concept_6i.png)
![](https://freight.cargo.site/t/original/i/e6f2fa3eed3616eb53e678c6fc0b326bd7d2ae1f6cb9a32f356e5596a20cc68e/AMGN_SeeLife_concept_5b.jpg)
![](https://freight.cargo.site/t/original/i/6c760064db6e2b6ae34c535e682fb283b554bda732ef3e74c20843e7b558bdc2/AMGN_SeeLife_concept_6e.jpg)
![](https://freight.cargo.site/t/original/i/09bfb24e539304e4c0419b66173e9ba48c43709effde816a14b1760780f21ee5/AMGN_SeeLife_concept_5a.jpg)
![](https://freight.cargo.site/t/original/i/6c1f6ff5542e53670fc4ccf623b2bdf1002f75db911fa2714a35d07d1272c40f/AMGN_SeeLife_concept_5c.jpg)
See Life Break Through
Art Direction,
Campaign Branding,
Graphic Design
︎for Substance Global / AMGEN
︎2020
Unused social campaign branding concepts for Amgen Oncology.
We wanted to pitch an updated campaign styling that used less stock-like and more personal photography, as well as real experiences, to inspire hope and cancer treatment.